Event Calendar

Tuesday, August 1, 2017

(BLC) Conversation Skills Outside of the Boardroom

Start Date: 8/1/2017 9:00 AM CDT
End Date: 8/1/2017 4:00 PM CDT

Venue Name: Clark Electric Cooperative

Location:
1209 W. Dall-Berg Rd.
Greenwood, WI  United States 

Organization Name: Wisconsin Electric Cooperative Association

Contact:
Wendy Fassbind
Email: wendy@weca.coop
Phone: (608) 467-4589

Conversation Skills Outside of the Boardroom
1-1/2 Skill Builder Credits

Many co-ops are getting member requests for information as the energy industry evolves toward a consumer-centric model. Co-ops are well positioned as their members’ trusted energy advisor to provide education and information on the changing energy landscape. While directors are not the co-op’s official spokespersons, they are sometimes asked questions by members when they are out in the community. This course provides directors with skills and guidance on how to handle such situations by either responding or referring questions to their co-op’s CEO or designated spokesperson. Participants will observe and practice how (or how not) to communicate their co-op’s policies, plans, and positions on such timely matters as rates, distributed energy resources, or the benefits of belonging to a consumer-centric cooperative utility.

Key topics:

  • Distinguishing the CEO’s role as primary spokesperson for the co-op from
  • the director’s role in co-op communications efforts.
  • Awareness of what is being communicated through body language.
  • Effective techniques for referring questions to the CEO or the designated spokesperson.
  • Recognizing that anything directors say can be recorded by a smartphone and wind up on the Internet.
  • Responding to media inquiries and interviews if and when necessary.

Online Registration

Registration is Closed
Closed: 8/3/2017 11:00 PM

Display Roster

Add to my calendar

Map


Associate Membership

Associate membership in the Wisconsin Electric Cooperative Association provides a continuing opportunity for providers of goods, services, materials, and equipment to build and maintain networking contacts with Wisconsin's electric co-ops and others with interests and needs related to all aspects of the electric power industry.

Learn More  >