Start Date: 10/29/2020 9:00 AM CDT
End Date: 10/29/2020 4:00 PM CDT
Venue Name: The Florian Gardens Location:
2340 Lorch Avenue
Eau Claire, WI United States 54701
Wisconsin Electric Cooperative Association
Registration: 8:30 a.m.
Program: 9 a.m.-4 p.m. Executive Media and Communication Training for the Modern Age
1-1/4 Skill Builder credits
In the new media landscape, practical yet useful issues management depends on crafting the right messaging at the right time, and as quickly as possible. As electric co-ops face an ever-wider spectrum of issues, social media has created a new communication channel for members to learn about these issues, and then scrutinize the co-op’s management of them.
Executive Communication and Media Training for the Modern Age is a workshop for co-op communicators and their CEOs/GMs—who may or may not have formal communication experience but will likely find themselves in the spotlight discussing co-op matters. The workshop combines traditional communication strategies and tactics with updates for online messaging.
Participants will learn how to manage an emerging or unanticipated issue by staying in control of a situation, especially when dealing with a membership that understands how to use video and social media. With the use of a slide deck, workbooks, video case studies, and hands-on exercises—participants will learn how to manage a public co-op issue in the age of viral media.