Event Calendar

Friday, October 30, 2020

Media Response Training for Co-ops (WEBINAR Group 1)

Start Date: 10/29/2020 8:30 AM CDT
End Date: 10/30/2020 11:30 AM CDT

Venue Name: WEBINAR

WI  United States 

Organization Name: Wisconsin Electric Cooperative Association

Wendy Fassbind
Email: wendy@weca.coop
Phone: (608) 467-4589

October 29:  8:30–11:30 a.m.
October 30:  8:30–11 a.m.

Media Response Training for Co-ops in the Age of Crisis WEBINAR
1-1/4 Skill Builder credits

The Problem: Every day, a co-op is taking a hit to its reputation from the local press, negative social media chatter, or employees or former employees who feel underappreciated.

In other words, in an environment where people can share any complaint as quickly as their broadband allows, it has never been difficult to gain a positive reputation. That is, if they even have broadband. Get the idea?

The rapid news cycle has created a media ecosystem where a co-op's vulnerability is higher than normal due to increased scrutiny and online chatter that can spill into the general discourse. When a cooperative is responding to an incident or crisis, the risk of marking the wrong statement at the wrong time, and in the wrong channel, means the vulnerability is even greater.

This two-day virtual training prepares every official or unofficial spokesperson of the cooperative to find the appropriate answers that account for both the responsibility and the strengths of the cooperative. Learn the words and phrases that mitigate risk and assure your co-op's stakeholders on the right communication channel no matter the incident.

The workshop is delivered in three parts:
  • Cooperative Risk Assessment
  • Message Development and Response
  • Virtual and on-camera media training
Participants will receive proactive messaging for use in:
  • Media interviews & speeches
  • Social media copy and marketing collateral
  • Annual Meetings
Sign up now for the only media and crisis communications training designed for a pandemic environment.
NOTE: There is a limit of 13 attendees per group. This will allow all attendees to have the best experience possible and allow all attendees to participate in the scheduled activities.

This event is full. Registrations will be added to the waiting list.

Online Registration

Registration is Closed
Closed: 10/30/2020 11:30 AM

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