Event Calendar

Wednesday, February 15, 2023

Indestructible PR Crisis Response Workshop (for Employees)

Start Date: 2/15/2023 9:00 AM CST
End Date: 2/15/2023 4:00 PM CST

Venue Name: Holiday Inn South

4751 Owen Ayers Ct
Eau Claire, WI  United States  54701

Organization Name: Wisconsin Electric Cooperative Association

Wendy Fassbind
Email: wendy@weca.coop
Phone: (608) 467-4589

Location: Holiday Inn South
Room Block Name:  WECA
Room Cut-Off:
Rate: TBD

Indestructible PR Crisis Response Workshop (for Employees)
1-1/2 Skill Builder Credits

Senior leadership, communications, and member services

In today's fast-paced digital world, connecting and communicating with stakeholders is a necessity for any organization, especially in a time of crisis.
There are many types of crises, from supply-chain disruptions to viral online attacks, but online and social media add to the risk, because the more visible you are, the more exposed you are.
It can be risky, especially in today’s climate of public criticism. Cancel Culture is a real threat. A crisis can range from supply-chain disruptions or a viral online attack. By the time a crisis occurs, it’s typically too late. One wrong move could undo years of building a solid reputation and cost an organization time and money. 
The Indestructible PR Crisis Response Workshop will teach the framework and tactics needed to prepare and deliver the right message when needed most. 
This experiential workshop teaches how to prepare and respond to a crisis, while providing strategies for managing the media. Using real-world scenarios, your team will be prepared to respond confidently when your brand is in jeopardy due to a crisis.

Molly McPherson will teach crisis response from planning to application through the following steps:
  1. Plan: Researching the critical issues and identifying risks. Assessing organizational preparedness.
  2. Manage: Crafting the messages. Leveraging your online media platforms. Preparing your spokespeople.
  3. Respond: Delivering the message via written, social, and on-air media response.
  4. Apply: Application of media training and delivery in real-time workshop simulation. 
Participants will walk away with an understanding of how to identify a crisis and adequately respond to a crisis of any size.
*In order to hold this course, a minimum enrollment of 20 participants is required. Class is limited to NO MORE than 40 participants. Register early to secure your seat!
Please note that an inherent risk of exposure to COVID-19 exists in any public place where people are present. By attending this event, you voluntarily assume all risks related to exposure to COVID-19.

Associate Membership

Associate membership in the Wisconsin Electric Cooperative Association provides a continuing opportunity for providers of goods, services, materials, and equipment to build and maintain networking contacts with Wisconsin's electric co-ops and others with interests and needs related to all aspects of the electric power industry.

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