Rural Electric Supply Cooperative (RESCO), Middleton, Wisc.—is a member-owned, not-for-profit wholesale distributor of high voltage electrical products.  As one of the largest full-line distributors in the Midwest, we provide strength in numbers with competitive pricing on materials, coordinated and efficient delivery throughout our service territory, and top-rated customer support.  We are looking for an Inside Sales Representative to join our team in Middleton, WI.  Responsibilities of this position include:  

  • Develop relationships with customer base by providing excellent customer service, competitive pricing, and value-added services.
  • Prepare quotes for customers based on RFQ’s, formal bid proposals, and include appropriate documentation that is required with your proposal.
  • Enter and maintain orders in ERP system.
  • Develop an effective feedback tracking system (with the outside sales force) that will allow for the maximizing of margins for future orders.
  • Answer customer questions concerning quotations, orders, product function, delivery issues, and other related subjects.
  • Partner with the purchasing department to assist with inventory levels, forecasting, and stocking suggestions.
  • Develop relationships with RESCO outside salespeople and clearly communicate to them all customer quote requests, orders, problems and other appropriate issues.
  • Provide a thorough and accurate summary of pending/outstanding issues prior to scheduled vacation or extended leave so that Customer Service Representatives can assume these responsibilities in your absence.
  • Maintain an organized and logical filing system that can be accessed and understood during your absence.
The successful candidate will have an Associate's or Bachelor's degree (or equivalent experience) in business, marketing, sales, or related electrical field.  Other qualifications include:
  • Strong verbal, written and interpersonal skills
  • Ability to develop working relationships with customers
  • Great organizational skills and ability to prioritize
  • Proficient in Microsoft Office applications and ERP systems
When you join RESCO, you join a stable industry where we have built a tradition of trust with our members and employees.  With a workforce of around 80 employees, you will feel right at home in a culture where we genuinely care about our employees.  We also offer a very competitive benefits package that includes two retirement plans!

Interested candidates should send their resumes to Ashley Everson, Human Resources Director at or you can apply on our website

Deadline to apply is February 23, 2024.


Associate Membership

Associate membership in the Wisconsin Electric Cooperative Association provides a continuing opportunity for providers of goods, services, materials, and equipment to build and maintain networking contacts with Wisconsin's electric co-ops and others with interests and needs related to all aspects of the electric power industry.

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